SaleabilityScore.net
business buyers want!
A practical framework helping business owners understand
how buyers evaluate value, transferability, risk,
And owner dependence.
ABOUT ALAN MISALE
Alan Misale helps lower middle market business owners build more valuable, transferable, and resilient businesses.
With decades of experience in business strategy, operations, and M&A advisory, Alan delivers practical insights that help owners think like buyers-long before they sell.
intro to saleability
Saleability is the ability of your business to attract buyers, achieve premium value, and transition successfully. It’s not just about financials-buyers evaluate the whole business through four critical lenses that impact perceived value and risk.
VALUE
What your business is worth and the future earnings it can generate.
TRANSFERABILITY
How easily the business can run without you and be successfully handed over.
RISK
The likelihood of uncertainty, disruption, or issues that could impact performance.
OWNER DEPENDENCE
The degree to which the business relies on you to operate and grow.
BUYER VS.
OWNER PERSPECTIVE
Owners and buyers look at the same business very differently. Understanding this gap is the first step to increasing your saleability.
OWNER PERSPECTIVE
Focus on what the business does
Emotional attachment
History and legacy
Effort and time invested
Hope for the future
VS
BUYER PERSPECTIVE
Focus on future cash flow
Objective evaluation
Risk and uncertainty
Market and competitive position
Return on investment
SALEABILITY SCORE OVERVIEW
The Saleability Score is a diagnostic that evaluates your business across the four pillars. It provides a clear, objective view of your current position-and a roadmap to increase value.
- Benchmark your business
- Identify strengths and weaknesses
- Prioritize what to fix
- Increase value and buyer confidence
FEATURED BOOK
How to Build a Business Buyers Want
A practical guide for business owners who want to build a company that’s more valuable, more transferable, and less dependent on them.
LET'S TALK
Every business is unique. Let’s start a conversation about your goals, challenges, and how to increase your Saleability Score.
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555-555-5555