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How to Build a Business

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SALEABILITY SCORE OVERVIEW

The Saleability Score is a diagnostic that evaluates your business across the four pillars. It provides a clear, objective view of your current position-and a roadmap to increase value.

BUYER VS.
OWNER PERSPECTIVE

Owners and buyers look at the same business very differently. Understanding this gap is the first step to increasing your saleability.

OWNER PERSPECTIVE

Focus on what the business does

Emotional attachment

History and legacy

Effort and time invested

Hope for the future

VS

BUYER PERSPECTIVE

Focus on future cash flow

Objective evaluation

Risk and uncertainty

Market and competitive position

Return on investment